Prime T-Shirts Landing Page

Discover your new favorite T-shirt: Prime Black & Prime White

Our Prime Black & White T-shirts aren't just any T-shirts - they're the T-shirts you've always wanted. Made from 100% organic cotton , single jersey and sustainably produced, these T-shirts are definitely the basics in your wardrobe.

Two types, the same “made for you” feeling

Our Prime T-shirts are available in a body-hugging, sporty SLIM fit or in a modern, casual REGULAR fit.

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The perfect fit

Our SLIM Fit T-shirts have a sporty, figure-hugging cut. These T-shirts fit so well that you feel like they were made for you. They fit tightly around the shoulders and allow you plenty of freedom of movement.

Our REGULAR Fit T-shirts flatter every figure and ensure a modern, casual look. The T-shirts are loose and straight cut and offer plenty of freedom of movement.

Material to fall in love with

Softer than a kitten's belly and sturdier than a rock formation. Our t-shirts are made from 100% high-quality GOTS organic cotton, which is highly breathable and gives you a luxurious feeling on your skin all day long.

For every occasion

Black and white - two colors that never go out of style. Combine them with everything in your closet. With jeans? Yes? Shorts? Of course. A shirt? Why not.

And whether you're in a business meeting, drinking coffee with friends or chilling on the couch - these T-shirts always fit.